Benjamin Opoku

Marketing Professional

Accra, GH.

About

Results-driven marketing professional with over 7 years of experience spanning sales, microfinance, and project coordination, consistently driving growth through innovative solutions. Proven expertise in strategic partnerships, impactful campaign execution, and team leadership, adept at fostering community engagement and achieving measurable business outcomes. Seeking to leverage a strong track record in market expansion and operational excellence to contribute to dynamic organizations.

Work

The Hunger Project Ghana

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Project Officer

Accra, Greater Accra, Ghana

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Summary

Led strategic initiatives and community development programs, significantly enhancing financial access and operational efficiency for rural communities.

Highlights

Directed initiatives that improved financial access for over 500 rural beneficiaries, fostering economic empowerment and community resilience.

Cultivated and managed strategic partnerships with local stakeholders, successfully implementing impactful community development programs.

Oversaw the smooth operation and successful implementation of various complex projects, ensuring timely delivery and alignment with organizational goals.

Orchestrated the development and progression of three Epicenters towards self-reliance, demonstrating long-term strategic planning and execution capabilities.

The Hunger Project Ghana

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Microfinance Officer

Accra, Greater Accra, Ghana

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Summary

Managed microfinance operations, developing and implementing strategies that significantly improved loan recovery and client financial literacy.

Highlights

Designed and executed effective loan recovery strategies, achieving a 95% repayment rate and contributing to the sustainability of microfinance programs.

Delivered comprehensive financial management and entrepreneurial skills training to over 200 clients, empowering them with critical business knowledge.

Tema Metropolitan Assembly

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Intern

Tema, Greater Accra, Ghana

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Summary

Provided essential administrative and public relations support for local government projects, contributing to operational efficiency.

Highlights

Contributed to the successful execution of local government projects by providing critical administrative and public relations support.

Assisted in streamlining public communication processes, enhancing community engagement with local government initiatives.

Meanan Foods

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Sales Representative

Accra, Greater Accra, Ghana

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Summary

Drove significant sales growth and identified new market opportunities through targeted customer engagement and strategic research.

Highlights

Achieved a 20% increase in sales by implementing targeted outreach programs and enhancing customer relationship management strategies.

Executed comprehensive market research initiatives, identifying key growth opportunities and contributing to strategic business development.

Education

Data Link University

Accra, Greater Accra, Ghana
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Bachelor of Business Administration Marketing Grade:

Languages

English

Twi

Ga

Certificates

Marketing Certification

Industry Certification Body

Skills

Digital Marketing

Digital Marketing Strategy, Content Development, Campaign Execution, Data Analysis.

Business Development & Sales

Sales & Business Development, Targeted Outreach, Customer Relationship Management, Market Research.

Project & Program Management

Project Coordination, Microfinance Program Management, Initiative Leadership, Operational Oversight.

Stakeholder Engagement

Strategic Partnerships, Community Engagement, Client Training, Relationship Management.